Traditional advertising is a method we are all familiar with in our day-to-day lives but, the world is becoming more digital everyday. So what does this mean for businesses? Reaching out to customers is NOT the same.
Digital advertising is the norm in today’s world. It helps businesses reach a wider audience, create awareness, and achieve better reach and greater results than ever before. This is why it is so important that you invest in digital advertising.
What are some examples of Traditional Advertising?
What are some examples of Digital Advertising?
Why Should YOU Choose Digital Advertising?
Better Customer Engagement
We know it’s hard to interact with your audience through a newspaper ad. So, instead of waiting on customers to engage, companies try to reach them through digital advertising strategies such as email, digital ads, or social media platforms. This makes it much easier for businesses to communicate with their customers. For example, instant messaging allows for businesses to interact with their customers at any time of day if they are experiencing any problems/issues. Additionally, location tracking allows businesses to reach the right people based on their geographic location to offer rewards, coupons, discounts, etc.
Measurable Results
How do you know if your billboard ad was successful? It’s hard to tell. With traditional advertising methods, it can be challenging to measure the success of campaigns. Using digital advertising, it is much easier to view the details of a campaign and adjust them according to the results. Data is a valuable tool for businesses to incorporate into their marketing strategy but, 87% of marketers say data is their company’s most under-utilized asset. Marketers now have more insights available than ever before. This allows them to create a strategy that is both effective and profitable to their ROI. in fact, “Businesses who use data-driven strategies drive five to eight times as much ROI as businesses who don’t”.
In 2020, the top usages of data driven marketing were: customer journey mapping, a/b testing, website personalization, and segmentation to reach customers and improve the overall customer experience.
Reach More People
With online advertising, you can reach a variety of different audiences, each with a customized campaign. This method of advertising is more effective than traditional, which typically focuses on reaching a single local or regional audience. Digital advertising allows you to customize your campaigns to reach customers across their regions, countries, specific demographics, and even the device they’re using!
No Wasted Ad Spend
The cost of digital advertising is way lower than traditional methods. The high cost of printing combined with distributing newspaper and television ads, leaves marketers spending more than they get in return.
In fact, the profitability of digital advertising delivers a greater return on investment, content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. This proves that not only is it more cost-effective, it is also more visible to a wider audience.
Easy to Share
Have you ever seen a flyer go viral? Probably not. That’s because it’s not likely to happen. If you’re looking to boost your brand awareness, digital advertising is the way to go. With Facebook and Youtube being the most popular platforms in the world, creating high-quality content is incredibly important if you want your posts seen by as many people as possible. On the other hand, traditional advertising only allows you to reach a limited number of people and takes longer to execute.
With the number of people who like/view your posts growing each minute, content that is easily shareable is key to reaching not only your current customers but potential ones too.
Personalization
Putting an ad in a newspaper or on a billboard can be extremely inconvenient to your customers. With online ads, however, your customers have the ability to decide what they want to see and how they want to see it. Whether it be through blog articles, social media posts, or videos, customers can engage through whichever medium they are most familiar with.
There is much more choice in advertising now. Customers can consume content according to their preferences instead of the decision solely being made by marketers. This is where digital advertising comes in.
With online ads and posts, you can reach your customers in a more personal way. Studies show that “36% of consumers say retailers need to do more to offer personalized experiences”. By doing this, it allows for companies to enhance their relationships with their consumers as well as create customer loyalty. Ultimately, Data driven marketing is no longer optional to businesses. It’s necessary to remain competitive and improve customer experiences.
How can Growvare help YOU?
Don’t get us wrong, traditional advertising methods are still very popular, but they are becoming increasingly overshadowed by the benefits of digital advertising. At Growvare, we believe in the power of digital advertising and are here to help you get started. Book a meeting with us today to find out more!
Sources:
https://www.dialogtech.com/blog/state-of-data-driven-marketing-update-your-strategy/
https://www.invespcro.com/blog/data-driven-marketing/
https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/
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Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
1. Click on the 'Get A Demo' button.
2. Fill in your contact details, including your email address and mobile phone number
3. Submit the access code you received by text
4. Congrats, your account is now enabled and ready to use
5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
1. Keywords.
2. Period of the Day.
3. Online Ad placement.
4. Location of person who sees the ad.
5. Demographics (Age & Gender).
6. Device (Mobile, Desktop).
7. Ad Content.
8. Ad Category/Topic.
DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Your team will save so much time, get much more done and gain enough high quality insights that you can finally achieve a positive ROI on your most ambitious campaigns.
DNA supports several top ad channel including:
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':