The days of using Instagram for personal use only are long gone. Today, Instagram has over 25 million active business accounts creating brand awareness, engaging with customers and driving sales. While some businesses are finding success on this platform, others are struggling to make themselves noticeable. Are you one of these businesses? If so, don’t worry! Take a look at how to avoid these 5 common Instagram ads mistakes to help your business succeed!
5 Mistakes to Avoid
1. Having No Goal for Your Ad Campaign
Defining your Instagram ads objectives plays a huge role in the success of your Instagram ads. When creating your Instagram ads you must consider whether its content aligns with your goals. If you fail to determine your objective, you won’t be able to reach an ultimate goal.
What to do instead?
Instagram ads objectives vary due to the immense types of brands active on the platform. If your brand is looking to increase engagement, use interactive content to get your audience engaging with your Instagram ads. Likewise, if your brand is aiming to drive conversions, a strong CTA would offer discounts or giveaways.
2. Not Making Use of the Various Ad Formats
If your brand is only using photo ads, you are not keeping up with today’s trends. Using single image photo ads limits your ability to show more visuals and engage with your audience in a fun and creative way. With the importance of storytelling and getting higher engagement, single photo ads are not ideal.
What to do instead?
Over the recent years, Instagram has added various other ad formats that can be utilized to your greatest advantage. It is time for you to hop off the boring single photo ads trend and use these popular Instagram ads formats instead:
3. Not Using Split Tests
Relying on one ad set prevents you from knowing if you are using the best one, as there will be no other ones to compare it with. This causes you to waste money on an ad set that is not effective for your brand and stops you from noticing what type of ad works well with your target audience.
What to do instead?
Experimenting with various ad sets can help determine which one will give you the best outcome. Testing ads with different titles, images, products, ad copy and ad formats will help decide which content resonates best with your target audience.
4. Not Tracking Your Instagram Ads Performance
You can assume that you created an amazing ad, however, if you do not track your Instagram ads’ performance, you won’t be able to know the actual results. Not analyzing data can affect your brand reputation and the way you spend your budget.
What to do instead?
You can use Ads manager to view various Instagram metrics to track the performance of your ads. You can choose which results to analyze based on your objective. For instance, if your aim is to improve your Instagram ads’ engagement, you can analyze the reach and the post engagement data. Moreover, you can also observe the ‘Amount Spent and Cost Per Result’ to analyze how your money is being spent. By analyzing these factors, you can get a good idea on whether you should increase your ad spend or remove the ad.
5. Using Low-Quality Images
Instagram is well-known for being a visual platform and because of this, expectations for image quality are high on this platform. In advertising, visual attractiveness plays a major role in how customers perceive your brand. Therefore, choosing low-quality images can cause you to lose a potential customer. People commonly scroll through their feeds, only taking a quick glance at posts or ads that do not interest them. You do not want your ads to be going unnoticed, instead, you want to include high-quality images with powerful visuals in order for people to take action.
What to do instead?
Use the best camera you can find to create high-resolution images. This will make your brand look professional. Also, ensure that you use proper lighting for your image. For instance, if you are taking pictures of people, natural lighting is the best option to use. Whenever taking photos, try to shoot from different angles, instead of using only one angle for all of your photos. This way, your images won’t look repetitive, and providing different angled images can portray different perspectives.
Growvare Can Help You!
Instagram ads are one of the most effective ways to reach out to your target audience. By avoiding the 5 mistakes mentioned above, you can help your business grow. Growvare monitors your Instagram ad campaign performance 24/7, and optimizes them. Book a meeting with us today to find out more!
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Beam.city DNA is an A.I. enhanced software as a service platform that enables omnichannel ad automation at brand scale. If you want consulting help for your specific advertising need, we can help but that is not our focus.
An ad network is a website, or collection of websites where advertisers can publish their ads using shared rules. For example Facebook and Google adwords are large ad networks that reach billions of people online every month.
Beam.city DNA is easy enough for advertising novices to get started fast, and sophisticated enough so veteran advertisers can get dramatic performance improvements in days.
It works great for brand awareness, to drive physical interactions or transactions for e-Commerce, lead generation, app installs or SaaS. How will you use Beam.city DNA today?
1. Click on the 'Get A Demo' button.
2. Fill in your contact details, including your email address and mobile phone number
3. Submit the access code you received by text
4. Congrats, your account is now enabled and ready to use
5. Fill out your company profile, add the company logo, set up your team members, then begin advertising! We will reach out to show you the ropes as soon as possible.
With Beam.city DNA, you need 10s of actions to make high performing ads on one or more ad networks. This is 100 times fewer actions that in takes on the native tools out there.
Thanks to DNA, when you create your promotion, the platform will publish & monitor your ad performances in real-time for you, adjusting to impressions, click throughs and costs across 8 dimensions
2. Period of the Day.
3. Online Ad placement.
4. Location of person who sees the ad.
5. Demographics (Age & Gender).
6. Device (Mobile, Desktop).
7. Ad Content.
8. Ad Category/Topic.
DNA spots more patterns & opportunities each hour than most people can adjust to in a several days.
Beam.city will reveal Interest & behavior level statistics that you do not have. Not just the cost, impression & click throughs per interest, but also the breakdown on demographics, devices, placements, schedules and much more.
This will help you answer the question: "Which personas gravitate to my message when paired with this keyword or interest?". The answer to this question will cut up to 83.33% of wasted ad-spend.
Congratulations. Once you are signed up, you will need to upload the media you need for ads & any ad campaigns from Google & facebook you want to test against. Other things to consider include payment, audiences, your team and more.
All signups get a complimentary session explaining the user interface, functionality and where to find help in the platform.
Pay for the A.I. driven functionality you want, combined with a small percentage of your ad-spend. This allows you get more done & better at every budget level.
For small businesses that are novices to advertising, we have experienced up to 36 times more click throughs at a third of the cost (100 times better results).
For brands that have marketing teams, we have helped them get up to 6 times better results in 3 days.
In 1 minute, you can create promotions to run on the top social, search and display networks, freeing up hours (or days!) so you can spend more time on creative activities, and analysis.
Your team will save so much time, get much more done and gain enough high quality insights that you can finally achieve a positive ROI on your most ambitious campaigns.
DNA supports several top ad channel including:
Yes! You get a complimentary onboarding that guides you through the user interface, all the functions of Beam.city DNA, and instructions for getting further support.
Yes! You can easily import previous campaigns from Facebook and Google Ads. In addition, DNA can help you improve results of campaigns you've already started running.
As often as you like or not at all! You can keep a close eye on your campaign performance, but we believe your time is better spent elsewhere... After publishing your campaign, DNA will monitor your ad performance in real-time and adjust settings across a number of dimensions to improve your results. A quick look at your report will show you comprehensive data about your ads.
DNA provides exclusive statistics about your audiences and gives detailed behavioural insights. Along with cost per click, click-through rate and impressions, you can view extensive data on your customers':