Snapchat, which was once used strictly for snapping friends, is now becoming a great marketing channel for businesses. You might be thinking, “Meh, I don’t think Snapchat ads are worth it.” Well, Snapchat has over 280 million users! Still on the fence? Let’s look at some impressive data: 

• 63% of Snapchat users visit the app daily 
• A total of 3.5 billion snaps are created daily 
• Snapchat ads have a 5 times higher click-through rate than other social media networks 
• 91% of Snapchat users view the whole story that is created by a brand 

Now that you’ve seen some interesting statistics, let’s dive right into the tips and tricks! 

7 Snapchat Marketing Strategies to Increase Your Conversion Rate

What can you do as an advertiser to take advantage of Snapchat ads?

1. Create Shorter Ads

Interest and attention span are growing shorter nowadays. Your ad must create an impact within seconds! Stories, snaps, and TikTok clips are all influencing the creation of brief advertisements. A study by MAGNA Global states that response rates to 6-second videos are increasing. Audiences remembered 6-second and 15-second ads and found the longer ads more complicated to recall. Creating shorter ads will make your ads memorable to users, increasing your conversion rate.

2. Add Audio to Your Snapchat Ads

While users on other social media apps sometimes watch videos on silent, Snapchat users prefer to watch videos with their sound on. In fact, 60% of Snapchat ads are watched with the audio on. This feature is considered an essential part of the Snapchat experience. A great way to implement the sound on feature for your Snapchat ads is including a customer testimonial. This helps improve your credibility and shows Snapchat users how your product can add value for them.

3. Use Intriguing Copy

The purpose of ad copy is to compel users to take interest in the brand and purchase from them. Besides the image and videos used in your ads, copywriting is a key factor in sparking the interest of customers. Consider using these tips to create a compelling ad copy: 

• Ask questions 
• Provoke emotions to engage your audience 
• Include social proof 
• Be concise and to the point 
• Create a sense of urgency

4. Shoppable AR Lens Feature

Since the beginning of the pandemic, augmented reality (AR) has become a massive trend for connecting with customers. In fact, Deloitte states that 94% of customers are expected to use AR significantly more in 2022 than in 2021. Snapchat is well-known for using AR lenses to interact with its users. This seamless user experience allows users to try on products in the comfort of their own homes! For example, MAC Cosmetics used Snapchat’s AR lenses feature to let users choose from four lenses and try 20 shades of lip and eye products. 

The Shoppable AR Lenses feature has three categories:

• Website – Includes a “Buy Now” button. It’s known as the most shoppable option, letting advertisers link to a product page. 
• Install – Uses an “Install Now” button to allow users to install or open an app through Snapchat. 
• Video – Promotes videos such as trailers, how-to videos, and behind the scenes videos by adding a “Watch” button 

The benefits of using Shoppable AR Lenses, you ask? 

• Increase in profits – Snapchat users who try AR lenses are twice as likely to purchase and have a 30% less chance of returning the product. 

Raise Brand Awareness – The lens has been viewed over 2 trillion times, giving businesses an excellent opportunity to get a high number of views and conversions.

5. Include User-Generated Content (UGC)

Have you ever come across videos of people discussing a new pair of sneakers, or a review on a recent makeup purchase? These are all examples of UGC! UGC is content such as videos, images, or audio that customers publish on social network sites, featuring your brand’s products. This plays a significant role in boosting your conversion rate. Don’t believe it? Here’s some data that proves this: 

• Users who view UGC convert 161% more than people who don’t 
• 79% of consumers are highly influenced to make purchasing decisions after viewing UGC
• 31% of consumers say that UGC content is more memorable than traditional ads 

If you don’t use UGC in your marketing strategy, it’s time to consider using it now!

6. Use Proper Ad Attachments

So now your audience has seen your ad, great! But wait – the goal is for them to act immediately! You want your audience to enter the sales funnel and get conversions. So, what should you do? Direct them to your landing page! 

Here are three types of ad attachments used on Snapchat ads to increase your conversion rate: 

• Web view attachments – is a great option to increase online sales. It directs the Snapchat users to a web page right away. This type of attachment is used for Snap ads, Story ads and Lens ads. 
• App install attachments – encourage your target audience to swipe up on the ad and install your app onto their phones. Using CTA’s such as “Install now” or “Swipe up to download” create a sense of urgency to act immediately, which will give you a higher conversion rate. This type of attachment is available for Single Image ads, Video ads, Story ads and Lens ads. 
• Deep-link attachment – re-targets existing customers on your app. When an existing customer already has your app installed, the deep linking allows the user to land on a specific location of the app when they swipe up. This type of attachment is seen on Single Image ads, Video ads, Story ads and Lens ads.  

The attachment you choose depends on the goal of your Snapchat ads. To increase online sales, use web view attachments. For boosting app installs, use app install attachments, and to drive app visits and engagement, use deep link attachments.

7. Use Snapchat’s Ad Engagement Audiences Feature

Ad engagement audiences retarget Snapchat users who have previously engaged with your Snapchat ads. You can easily move users through the sales funnel with retargeting ads. 

Let’s explore how you can use this feature effectively. 

• Display your first ad as a 6-second product demo video. This will help raise brand awareness. 
• Pull users into the second stage of the sales funnel by presenting an ad that shows brand sustainability. 
• Once you’ve gotten their consideration, move on to the third step of the sales funnel by showcasing an ad promoting a sale, discount or free shipping to get more conversions.

Use Growvare to Get One Step Ahead! 

To run successful ads, you need the right strategies. Use the seven practices mentioned above to see great results from your Snapchat ads. But wait! You also need the proper tools to help improve your ads… Growvare is here to help you! Our platform uses AI to monitor and optimize your ads in real-time, resulting in a higher conversion rate. Book a meeting with us today to find out more!