Attracting new customers is great. I mean- who doesn’t want more customers, right? But, have you really thought about the perks that existing customers bring to your business? Customer loyalty is the pillar of a brand’s growth and reputation. In fact, loyal customers spend 67% more on your business than new customers and are 50% more likely to try out new products or services when it’s introduced. 

Why is Customer Loyalty Important for Your Business? 

Let me ask you this….

Would you rather have five new customers who purchase from you and suddenly stop, or one loyal customer who will continuously purchase your products? If you chose the first option, you might want to look at a few reasons why customer loyalty is so crucial for long-term business success. 

• Save Ad Expense 

Advertising and marketing cost a ton of money. The more customers you want, the more dollars you’ll spend. It costs five times more to gain a new customer than to retain an existing one. This is how loyal customers help reduce this cost. They can also get you new customers through word-of-mouth, saving you ad spend. 

• Receive Valuable Feedback 

Usually, it’s your existing customers who fill out your surveys and questionnaires. These customers feel a connection to the brand, so they are more likely to give you honest feedback to improve their customer experience. Customer loyalty can help turn valuable feedback into powerful marketing tactics. 

• Increase Sales 

Every dollar spent on you is a loss for your competitors. Loyal customers are likely to spend more money on your business. In fact, studies show that loyal customers provide 80% of revenue. 

5 Ways Facebook Ads Can Increase Customer Loyalty 

Now that you know why customer loyalty is important for your business, let’s take a look at how leveraging Facebook ads can increase customer loyalty!

1. Facebook Enhanced Cart Recovery Ads 

We’ve all done it — We’ve seen an eye-catching ad, visited the website, added some items to the cart and…..left it. Maybe because the store didn’t provide a discount or there were expensive shipping costs. This is where Facebook’s enhanced cart recovery ads come to the rescue. Enhanced cart recovery ads result in a 2x return on advertising spends compared to standard retargeting. With this type of ad, you can target customers based on: 

• Product – Has a customer abandoned their cart after choosing a product? If so, display ads that show those abandoned products for the customer to see again. You can also showcase bestsellers that are similar to the abandoned product.
• Returning Customers – Returning customers love to be appreciated for their loyalty. Consider offering a personalized message that recognizes their support, compelling them to purchase again. 
• First-time Customers – Make first-time shoppers feel welcomed by offering a discount code. 
• Checkout – Are customers abandoning their cart when they get to the checkout process? When this happens, display ads of the abandoned products and highlight free shipping and returns in your ad. 

What Ad Copy Should You Use? 

Your ad copy for enhanced cart recovery ads should be twice as compelling as your ad copy for regular ads. Why? Because these customers have expressed interest in your product before. Here are some examples to try : 

• Not sure yet? How about a 40% discount? 
• What are you waiting for? BUY (product name) now for ONLY (price) 
• Don’t miss out on this again! Get your (product name) for ONLY (price) 
• You are only ONE step away from buying (product name)! Use this (discount code) to get 30% OFF on our (product name) 

2. Facebook Cross-Sell Ads

Facebook’s cross-sell ads strengthen customer loyalty by advertising complementary products for items that customers have previously purchased. This is a great strategy to use when encouraging customers to make frequent purchases. To be successful with this ad, analyze your store products thoroughly to determine which products complement each other well and are often purchased together. Then, offer a discount for the complimentary product. 92% of purchases are made because of the low price offers. 

What Ad Copy Should You Use? 

The ad copy for cross-sell ads should remind customers they have previously purchased from you. Here are some examples: 

• Pair your dress with this fancy handbag! 
• Complete your look with these cool sunglasses picked just for you! 
• Looking for a special touch for your outfit? Check out these new pieces of jewelry! 

3. Facebook Countdown Ads

A countdown ad is an ad that uses a timer to indicate the end or beginning of a product offer or an event. Statistics show that most customers make purchases after being exposed to a Facebook advertisement 6-8 times. Here are some ways you can implement countdown timers into your Facebook ads: 

• Retargeting – This is a great way to maximize your ROI because the customers you’re targeting have shown interest in your product before. Use countdown ads for retargeting these individuals by offering a limited-time discount. 
• Targeting a cold audience – Since these users have never heard of your brand, exposing them to a series of countdown ads can peak their interest. 
• Holiday offers – This is a perfect time to use countdown ads. People are always shopping during the holidays, and need the gifts by a certain date- so they’re more likely to take immediate action. 
• Events – Planning on hosting a webinar or event? Countdown ads can create more buzz and a sense of urgency around your event, causing more users to take action. 

What Ad Copy Should You Use? 

Countdown ads are all about getting your customers to feel excited. Try out these examples to provoke excitement and urgency through your ads: 

• ONLY 4 days left! Get our shampoo NOW! Get 30% off using (code)
• LAST chance to SAVE! 
• This is your LAST chance to BUY! 
• LAST call for our sneakers! You don’t want to miss out! 
• It’s almost here! ONLY 7 days left! 

4. Include Incentives

What can you do to make your brand stand out from your competitors? Try providing incentives! Incentives are a key factor in increasing customer loyalty. Consider using incentives such as: 

• Discount Codes 
• Sweepstakes and Prizes 
• Loyalty Programs 
• Referral Programs 

What Ad Copy Should You Use? 

The ad copy for incentives must highlight the benefits that customers will get from participating. The rewards should stand out from the rest of your ad copy. Consider the following: 

• Click to shop now and get 20% off 
• Up to 50% off the ENTIRE website 
• Enter NOW to have a chance to WIN a 5-month makeup supply from (company name), valued at $500! HURRY! It’s going to end soon! 

Spread the word! Share this link with your friend for them to get $20 off their first purchase and earn $20 for every friend you refer to our brand! It’s a win-win!

5. Emphasize Social Proof in Your Ads

Social proof is an important part of maintaining customer loyalty. Research shows that reviews have a significant impact on purchasing intent. Here’s how: 

• 93% of customers determine whether a brand is reputable or not based on reviews 
• Customers will spend 31% more on a business that has excellent reviews 
• Companies with reviews receive 3.5 times more conversions than those without reviews 

Using customer success stories in your Facebook ads can prove your brand’s credibility, increasing customer loyalty. 

What Ad Copy Should You Use? 

Leverage your ad copy by saying: 

• Here’s how our real estate team helped 4,000 customers find their dream home
• Take a look at why 800 clients recommend our law firm
• See why 10,000 customers trust our brand 
• Take a look at what our amazing customers have to say about our business!

This shows individuals how many customers have had positive experiences with your business, increasing their chances of purchasing from you. 

Growvare Can Help! 
Facebook ads are a GREAT way to increase your customer loyalty. Not sure how to run Facebook ads? Don’t worry—We’re here to help you! Growvare can help you reach your ideal target audience in minutes and uses AI to monitor your campaigns 24/7. Book a meeting with us to find out more!